Michelle Lamarche: A Powerful Voice in Media and Digital Communications
From Journalism to Corporate Leadership – The Inspiring Journey of a Canadian Media Professional
Introduction
Michelle Lamarche has built a strong reputation in Canada as a journalist, media producer, and communications leader. Her career is a remarkable example of how dedication, adaptability, and expertise in communication can lead to influential leadership roles. From her early work in television journalism to her current position as Director of Media Relations and Digital Content at CDPQ Infra, Lamarche has consistently demonstrated her ability to bridge traditional media and modern digital platforms.
Her story is not just about professional growth, but also about navigating challenges, transforming skills, and making an impact in industries that shape public opinion and infrastructure development. Michelle Lamarche continues to be a respected figure, influencing how organizations communicate with the public and adapt to evolving media landscapes.
Quick Bio of Michelle Lamarche
| Attribute | Detail |
|---|---|
| Full Name | Michelle Lamarche |
| Nationality | Canadian |
| Profession | Director of Media Relations & Digital Content, CDPQ Infra |
| Previous Roles | Producer at TVA-LCN, Journalist/Correspondent in Ottawa |
| Industry Focus | Journalism, Media, Communications, Infrastructure |
| Known For | Media leadership and strategic communications in Quebec |
Early Career in Journalism
Michelle Lamarche began her professional journey in the competitive world of Canadian journalism. She worked as a television correspondent in Ottawa, where she covered political affairs and major national events. This role demanded not only strong reporting skills but also the ability to communicate complex issues clearly to the public.
As a journalist, Lamarche developed a sharp understanding of political and social dynamics. Her work in Ottawa placed her at the heart of Canada’s decision-making hub, giving her unique insight into how media influences policy, governance, and public perception. This foundation played a critical role in shaping her later career in media strategy.
Work at TVA-LCN
After her role as a correspondent, Michelle Lamarche expanded her career in television production at TVA-LCN, one of Quebec’s leading French-language news networks. At TVA-LCN, she served as a producer, overseeing programs that reached a wide audience across the province.
Her time at TVA-LCN sharpened her ability to manage fast-paced newsroom environments. As a producer, she learned the importance of precision, timing, and clarity in storytelling. The skills she gained in live television and newsroom management became essential when she later transitioned into digital communications and corporate media relations.
Transition to Corporate Communications
While Lamarche had already established herself as a skilled journalist and producer, her career took a new direction when she moved into corporate communications. She joined CDPQ Infra, a subsidiary of the Caisse de dépôt et placement du Québec (CDPQ), which is responsible for major infrastructure projects such as the Réseau express métropolitain (REM).
In March 2024, Michelle Lamarche was officially appointed as Director of Media Relations and Digital Content at CDPQ Infra. In this role, she became responsible for shaping how one of Quebec’s largest infrastructure projects is communicated to the public, stakeholders, and media outlets. Her background in journalism gave her a unique advantage, as she understood how stories are framed and how messages resonate with audiences.
Role at CDPQ Infra
At CDPQ Infra, Michelle Lamarche leads communications strategies that ensure transparency, accessibility, and public trust. She is often listed as the media contact for organizational announcements, board appointments, and leadership changes. Her work ensures that CDPQ Infra maintains a clear voice in the public arena, especially when discussing multi-billion-dollar projects like the REM.
Her responsibilities also include digital content management, where she leverages her newsroom experience to adapt messages for online platforms. This ability to integrate traditional and digital communication makes her a vital figure in the success of CDPQ Infra’s outreach efforts.
Professional Strengths
One of Michelle Lamarche’s greatest strengths is her adaptability. She has successfully transitioned from television journalism to media production and then into strategic corporate communications. This path demonstrates her ability to continuously learn, evolve, and apply her expertise in new contexts.
She is also known for her strong leadership in media relations. Whether working with journalists, executives, or the general public, Lamarche is skilled at tailoring messages to suit the audience while maintaining accuracy and professionalism. These strengths have earned her respect in both the media and business communities.
Influence in Media and Infrastructure
Michelle Lamarche’s influence extends beyond her official titles. In the media sector, she is recognized as part of a generation of journalists who adapted to the rapid changes brought by digital platforms. In the corporate world, she plays a crucial role in ensuring that infrastructure projects are communicated clearly and responsibly.
Her ability to merge her newsroom instincts with corporate priorities allows her to balance transparency with strategic messaging. This balance is especially important for organizations like CDPQ Infra, which operate in sectors where public trust is essential.
Legacy in Progress
While Michelle Lamarche’s legacy is still unfolding, her career highlights the importance of communication leadership in shaping public understanding. From covering political stories in Ottawa to managing communications for infrastructure projects in Quebec, she has consistently been at the intersection of public information and institutional messaging.
Her legacy will likely be remembered as one of bridging journalism and corporate communications, showing how media professionals can successfully transition into roles that influence public projects and long-term development strategies.
Conclusion
Michelle Lamarche’s career is a powerful example of resilience, adaptability, and leadership. She has moved from being a television correspondent to a newsroom producer and finally to a director in one of Quebec’s most significant infrastructure organizations. Her journey reflects both the challenges and opportunities in today’s media landscape.
By combining her journalistic background with her strategic communication skills, Lamarche continues to play a vital role in ensuring that complex projects are communicated clearly to the public. Her story demonstrates that the power of communication is not only in reporting facts but also in shaping how organizations connect with society.
FAQs About Michelle Lamarche
Q1: Who is Michelle Lamarche?
Michelle Lamarche is a Canadian media professional currently serving as Director of Media Relations and Digital Content at CDPQ Infra.
Q2: What was her previous career before joining CDPQ Infra?
She worked as a journalist and correspondent in Ottawa and later as a producer at TVA-LCN, one of Quebec’s leading news networks.
Q3: What does she do at CDPQ Infra?
She leads media relations and digital communications, ensuring clear messaging for infrastructure projects such as the REM.
Q4: Why is Michelle Lamarche influential?
Her career spans journalism, television production, and corporate communications, making her a respected figure in both media and business sectors.
Q5: What is her professional legacy?
Her legacy lies in bridging journalism with corporate communications, showing how media expertise can be applied to public infrastructure and strategic communication.
